Dating site for over 50
The US dating services industry has performed well over the last five years.
Revenue gains averaged 3.5pc per year over the five-year period to reach bn (£1.25bn) in 2012, with consumers increasingly turning to the internet to meet prospective dates.
With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.
Good luck to all the over-50s out there who, as of Friday, have a smart new way to find love.
Telegraph Dating - a place where you can have fun getting to know like-minded people in a safe and secure environment.
If you are feeling a bit discouraged by your search for a partner, or, you have tried dating sites without much luck, this interview is for you! Lisa reminds us that online dating over 50 is not for wimps.
You can contact us with any question big or small and we promise to get back to you quickly.
Friends introduce their friends to prospective partners by way of a written profile and whilst candidates can't amend the write up they've been given, it does allow for a right of reply.
MSF has about 200,000 users and a core demographic of 25-36 year olds.
Will I need my friend to ring half way through with an 'excuse' for me to leave promptly?
According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.